By offering a message that is male-positive, non-violent, and that challenges traditional masculinity roles, it is our goal to build a community that promotes "strength of character" rather than strength for intimidation, force, or violence. We believe that prevention education is the first step in ending rape. With guidance and support young men can play an active role in the movement to end sexual violence.

Club activities include presenting young men with ambiguous situations to learn more about modeling healthy choices in their daily lives. The club reinforces the message that “My Strength is not for hurting,” while providing a supportive environment for young men to identify their own meaning of what it means to “Be a Man.” The members of the MyStrength Club develop skills to become agents of change in their peer communities.

The MyStrength Campaign was developed by Men Can Stop Rape, a nonprofit organization in Washington DC. The campaign revolves around the theme "My Strength is Not for Hurting" and encourages young men to take action to end sexual violence through the use of workshops and presentations utilizing tools such as posters, PSAs, banners, and other merchandise. With funding from the California Department of Health and Human Services, our statewide coalition, The California Coalition Against Sexual Assault (CALCASA), developed a partnership with Men Can Stop Rape to bring the campaign to California where it is being successfully implemented by many rape crisis centers throughout the state. For more information, please go to mystrength.org or myfuerza.org, Copyright © 2005 Men Can Stop Rape, Inc.